Getting you

What we do


Web Surveys

Whatever data you need – we know how to get it

Our talented survey scriptwriters specialise in creating interactive, visually engaging and technically excellent surveys. No matter how complicated or simple the brief, we can develop innovative question types to collect the exact data you need.

The right technique

We combine innovation with a firm understanding of data to ensure that data collection and processing work in harmony to deliver your requirements. We use UNICOM Intelligence™ formerly the IBM Data Collection suite (Dimensions). We enhance this with our own front end to deliver bespoke, intelligent and visually-pleasing question types.

Research techniques we are regularly commissioned to script include:

  • Interactive concept and image testing
  • Implicit response testing
  • Price testing techniques such as Gabor Granger and Van Westendorp exercises
  • Adaptive conjoint/max diff
  • Complex online diaries

Innovative and understanding

Whatever you’re looking for, our team of passionate problem solvers and experienced technical experts are ready to make your data collection and processing a seamless, hassle-free experience, delivering exactly what you need.

Our online surveys are designed to provide an excellent experience across all devices – from smartphones to desktops and from Apple to Alienware. With extensive experience in managing multi-country, multi-language studies, we make sure nothing gets lost in translation with even the largest projects.

Data security and confidentiality is of the utmost priority to us so we ensure that we adhere to data protection principles for ISO27001 servers and ISO20252 MR standards at all times.


Data Processing

Feeling overloaded?

Whether you’re suffering from DP overload or just need to concentrate on your research, our specialist team of spec-writers are ready to take your data processing off your hands. With over 25 years experience in DP, we deliver accurate results on all-sized projects from the gigantic to the granular.

We pride ourselves on delivering your data right on time, first time.

Strong, long standing client relationships

Friendly, professional and client-focused, our DP team are always approachable and only a phone call away. We have been continuously delivering accurate tables and databases on multi wave, multi -country and complex hierarchical studies since we started back in 1989.

Flexible data formats

We’re happy to receive your data in many different formats – whether it’s SPSS, ASCII, Quantum, SSS, Excel or anything else. We can then deliver your results in many different formats such as smart looking tabulations in Excel and Word, SPSS, Triple-S, Survey Reporter and Reflect or deliver Charts, Portals – or Word Clouds for more visual results.



Getting you the insights that count

Cobalt Sky offers a statistical-based analytics service, in partnership with renowned analytics expert John McConnell. Analytics allow you to tap into the real value hidden within your data – getting to the heart of the big questions to really understand what’s going on and enabling you to answer questions like:

  • How can you increase customer satisfaction?
  • Which market segments are your most valuable?
  • How do you increase the likelihood of a purchase?
  • How is your brand perceived relative to your competitors?
  • What’s the optimal product configuration to achieve the highest market share?

Our high-end analytics includes the following methods:

  • Key Drivers Analysis
  • Segmentation
  • Trade-off Analysis
  • Mapping
  • Data Mining
  • Predictive Analytics
  • Data Visualisation
  • Simulations and ‘what ifs?’

For more information on each of the above disciplines including why and how they are used, download our analytics guide by clicking on the following link:

Download our Analytics Guide



We’ve created a suite of simple to use software tools to give you the freedom to deliver survey results faster and more effectively than ever before.

Winyaps – Table Formatter

So many tables, so little time – Winyaps allows you to seamlessly format and standardise tables making them instantly ready for client presentation.

Used as the industry standard tool by thousands of market researchers worldwide, Winyaps takes table output from programs like Quantum, Merlin and MRDCL and converts them into high quality, presentation-ready tables. Winyaps is also a gateway for other output formats, which means you can generate tables in Word, Excel, HTML and PDF.

Add on SmartXL

Our handy SmartXL Macro add-on makes your exported Excel files look identical to Winyaps tables by automatically applying the same styles and index – just to make life that bit simpler.

Here are some examples of Winyaps tables:

For a free trial of Winyaps, just download and run the install program from the link below. All you need to do to run the free Winyaps reader is download the installation. When you’re asked for the code, just leave it blank and continue:

Word Cloud Generator

Word Cloud Generator helps you to create attractive and impactful Word Clouds from open questions. It’s easy to use and creates aesthetically pleasing Word Clouds as a self-contained, shareable HTML page. Designed and built by Cobalt Sky, there are three ways that Word Cloud Generator can give you a significant advantage:

  • View your verbatim responses in a word cloud
  • Indicate the number of occurrences of each word
  • Drill down to the underlying source comments.

TOMPager – Tabulation Editor

TOMPager is our handy, seamless tabulation editor for use with Unicom (formally IBM Table Object Model software).

TOMPager mimics the functionality of Quantum tables output and breaks long or wide tables into user-defined page-size sections. By taking away the need to manually split or shrink standard tabular output, such as long banners or side headings, you’ll never have to faff about before printing pages again.

The resulting ASCII tables can then be seamlessly formatted in Winyaps or other table processors such as E-tabs. As a data collection plug-in TOMPager integrates directly into the product suite.



Data Entry

Paper without problems

We know that for some market researchers Paper Assisted Personal Interviewing (PAPI) is still the best way to capture the rich content you need.

Our dedicated data entry team punch, verify and code paper studies speedily and efficiently, taking standard paper questionnaires and digitalising the data.

The team write edits, check validity, report data issues, amend and then recheck in order to get you that clean, accurate data ready for analysis.