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thirty year old machine
16 Aug 2019

Thirty Years in Market Research

Steve Chapman - Articles, General - 1 comment

What has changed in Market Research over the last thirty years? In a word, paper! When I began my data processing career, admittedly not quite thirty years ago, but not far off, the office was full of paper. Desks were piled with tables, questionnaires and specs. While at the heart of the office was the…

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